Glass or Plastic?

A number of additional wineries in California have continued the momentum of manufacturing wine in plastic bottles. The marketing tactic is fueled by economic incentives, consumer satisfaction, and the opportunity for expanded businesses. The 1-liter plastic bottle, the competitor to a 750mL glass bottle, is sold at the same price, much to consumer happiness. In addition, wine drinkers have not noticed too much of a distinction in taste between glass and plastic. The plastic wine bottles have been marketed to restaurants and hotels who generally serve wine by the glass.

Help New Jersey wineries explore new marketing devices and grow their business to new niches in the region and nation, by contacting your local legislators voicing your support for direct shipping!